See how every day moments at home are why home is where awesomeness happens
Awesomeness. It's a feeling, an emotion. An unsolicited response to the truly amazing. It's the micro-moments people share in their homes that define who they are and who they will become.
Home is the center of our lives, and people are capturing amazing micro-moments daily, which allows us to create a campaign that expresses the true awesomeness of home."
Home is the soundtrack to our lives that plays every moment the most monumental to the minuscule. Whether they be great or small, when put together these memories assemble a chorus of hope and love, tears and joy, that we treasure for a lifetime.
At Coldwell Banker, we’ve been champions of home longer than any other real estate brand, and our marketing has set out to recreate these moments at home in the most realistic way possible. But this year, we’re embarking on our most authentic campaign yet.
Instead of casting calls and staged sets, we’ve put down our cameras and asked everyday people to pick up theirs. Our campaign called “This is Home. This is Where Awesomeness Happens” celebrates these ordinary, micro-moments that shape the house we call home. From baby belly laughs to telling your mom you’re pregnant to the hilarious antics of our four-legged family members, the “Awesomeness” campaign celebrates home as we know it best – through the eyes of everyday life.
We asked you to vote, and you did! Here is the winning soundtrack:
“By far the best experience we’ve ever had with a real estate agent. Jason went above & beyond”
“Finally we found a home that touched out hearts and Francine was right by our side to help us with negotiations. She knew our budget and gave us invaluable advice on what our offers should be to get the home we wanted”
“Based on Jason’s extensive skill and strong dedication to client satisfaction, I am happy to give him and Coldwell Banker as a whole my full endorsement. I would not hesitate to call on Jason again for all my real estate needs.”
“Simply put, Francine cares about her clients”
“It was nice to have someone who was always available when we had questions or concerns. All our messages were always returned quickly, even when it sometimes seemed we called a hundred times a day”
“We always felt good being around Francine and looked forward to meeting with her during home viewing appointments. She never made us feel rushed or that we were wasting her time. Francine is a professional. She is courteous, kind and a good person. We truly feel like we made a friend who sincerely waned to find us the home we were looking for”
“Jason, your service went above and beyond our expectations….we would definitely recommend your services to everyone we know”
“She has been exceptional. Although our business for finding a home is now concluded, we will always be in touch with Francine on a personal level and if we ever hear that someone wants to sell or buy, we will not hesitate to recommend her”