See how every day moments at home are why home is where awesomeness happens
Awesomeness. It's a feeling, an emotion. An unsolicited response to the truly amazing. It's the micro-moments people share in their homes that define who they are and who they will become.
Home is the center of our lives, and people are capturing amazing micro-moments daily, which allows us to create a campaign that expresses the true awesomeness of home."
Home is the soundtrack to our lives that plays every moment the most monumental to the minuscule. Whether they be great or small, when put together these memories assemble a chorus of hope and love, tears and joy, that we treasure for a lifetime.
At Coldwell Banker, we’ve been champions of home longer than any other real estate brand, and our marketing has set out to recreate these moments at home in the most realistic way possible. But this year, we’re embarking on our most authentic campaign yet.
Instead of casting calls and staged sets, we’ve put down our cameras and asked everyday people to pick up theirs. Our campaign called “This is Home. This is Where Awesomeness Happens” celebrates these ordinary, micro-moments that shape the house we call home. From baby belly laughs to telling your mom you’re pregnant to the hilarious antics of our four-legged family members, the “Awesomeness” campaign celebrates home as we know it best – through the eyes of everyday life.
We asked you to vote, and you did! Here is the winning soundtrack: